Zoomable Catalog Pages

Zoomable Pages are another innovation that we have incorporated in this process. The user can zoom the page to provide a comfortable viewing size, no matter what size or resolution monitor they have. Presenting a viewable page for buyers no matter what screen resolution or monitor size they have has been a nearly insurmountable problem for "print" catalogs which normally are printed at 300 dpi. We have solved this my making most text rendered by the browser and the viewer has control over the size of the page that is shown on their monitor. This has the additional advantage of making every page of your catalog search engine optimized, as HTML content is what the search engines were built for.